Josh Kolm

Throughout the month of November, Jack Daniel’s and agency partner The Hive have been holding “This One’s For The Bees” tasting events in bars across Canada for its Tennessee Honey brand, which features its trademark whiskey infused with a custom honey liqueur. Tasters place a bee sticker on a large board designed in the style of beehive. For every sample given, the company has been making a donation to The Honey Council of Canada to help save Canada’s bee population. The tastings are being promoted through the Jack Daniel’s Tennessee Honey Facebook page and the company is encouraging attendees to upload and tag their own photos from the events.

http://strategyonline.ca/2014/11/24/jack-daniels-creates-some-buzz/